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United States Holocaust Memorial Museum, Washington DC
This was an invigorating collaboration between myself, Thomas Fuchs, Stefan Sagmeister and ESPN art director Robert Festino.
I’l try to write more later but essentially:
1) USHMM consultant cattle calls. RFP states I must have designed
a museum identity for over 50k to qualify. (Huh? OK...)
2) I sign Sagmeister on (we did some work for AIDS NQC in 05)
3) Fuchs and I go to Heather’s and tempt the hands of fate on Sagmeister’s envelope before sending it in. Robert gets his type swerve on (see next page).
5) We lose to Pentagram’s Paula Scher.
Hey, If you’re gonna lose why not lose to Paula Scher, right?
No regrets.