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Snapple redesign (proposed)
None of this stuff ever made it anywhere but it was a joy getting back together with Jeff McClelland, my old account side pal at Ogilvy/ BIG, now CEO @ Cliff Freeman Partners. I built an entire 50 page booklet Paul Rand style laying out how we would reinvigorate the brand. I don’t usually get to work at agencies for an entire week stretch but it can be advantageous to both parties. Arthur Bijur, group creative director, Cliff Freeman, president