1 of 1
One of the reasons a large identity firm like Landor hire me is because I deliver (or expulge) the science in less time than normal. This theory, one would argue, is that too much too fast weakens decision-making, or perhaps, positioning. Not the case. More exploratory. More rationality. More truth-telling from a veteran outsider? Hey, thats what you want. AD: Greta Berger, Landor/ Proctor & Gamble