Identity Design

• Cougars SC
• Maplewood Lions
• US Holocaust Museum
• nytimes.com
• Herman Miller
• Snapple
• P&G/ Landor
• Advertising Age
• ((ripple))
• Igloo
• Berkeley Peace Center
• Digicel
• Cigna
• Starwood

• Bill Clinton’s White House
• Truthseekers
• various
• Fast Company
• Avaya
• NYC2012
• ACLU
• Goodwill
• Merck
• inDemand
• AIDS NQC

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This was a hypothetical identity built around two well known trademarks.

Idea: marry the city to the spectacle. Then…

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