Years ago, iTunes hired me to design a new note symbol to replace the green “CD note” in Apple’s icon dock. It was a vast exploratory. I can’t say we actually nailed anything. I liked this because it held a note and a promise but have to concede it probably wasn’t appropriate for Apple. Most branding consultancies concur “a brand is a promise”. Unfortunately, symbols that are OK here (in America) tranlate to go fuck yourself in 13 other countries.